Marketing Executive · US Based
Marketing Executive · B2B & B2C Growth Leader
Building marketing engines that connect growth strategy to measurable revenue from early-stage startups to IPO.
Sara is a business minded marketer. She's a growth executive and marketing leader who builds the engines that drive revenue. Her expertise spans product marketing, brand building, demand generation, content development, and customer lifecycle for companies scaling from early-stage startup through acquisition and IPO.
Most recently at Ibotta, Sara served as Vice President of Consumer Marketing, overseeing a $35M+ budget across acquisition, retention, creative, and CRM for a platform with 50M+ users and $367M in revenue. Prior to that, as Vice President of B2B Marketing, she built the demand generation and product marketing function from the ground up, growing the team from 4 to 30 and generating $56M in direct and influenced pipeline.
She is known for clear communication, steady leadership, and deep partnership with executive teams alongside technology and revenue organizations to drive measurable pipeline, revenue, and customer impact.
"Sara leads with accountability and clarity. She builds teams that are empowered, informed, and connected to the business not just their individual role. She celebrates wins, addresses misalignment early, and establishes operating rhythms that support consistent, high-quality execution."
Executive marketing leadership without the full-time commitment. I embed with your leadership team to own strategy, build the function, and drive revenue from Series A through pre-IPO.
For companies launching a new product, entering a new market, or repositioning. I've taken multiple 0→1 products to market and know how to build the engine that makes launches stick.
A focused diagnostic of your pipeline engine. I identify what's broken, what's underperforming, and what's ready to scale then deliver a concrete playbook to fix it.
Built marketing teams from 4 to 30. I help founders and CEOs structure their marketing org for the next stage of growth right roles, right sequencing, right operating model.
Built the IPN brand and digital presence from the ground up defining positioning, visual identity, and the website that now serves as the primary B2B gateway for Ibotta's promotions network. Reaches 200M+ consumers through 2,600+ brand partners including Walmart, PepsiCo, Unilever, and General Mills.
Defined and launched positioning for the Ibotta Performance Network as a category leader in retail media and digital incentives. Developed the messaging framework, press strategy, and sales materials that earned widespread media coverage and established IPN's market voice from day one.
Led Ibotta's presence at GroceryShop, one of the most influential conferences in the grocery and retail tech industry. Produced an executive-level speaking and activation program that reinforced IPN's category leadership positioning among brand and retail decision-makers.
Led Ibotta's flagship national consumer promotion for the sixth consecutive year a fully integrated seasonal campaign driving app acquisition, user activation, and CPG brand partnerships at scale. Partnered with P&G, Unilever, Nestlé, and PepsiCo across 50M+ users during the highest-stakes grocery period of the year.
Architected a national cause-driven acquisition campaign offering free back-to-school supplies to every child in America in partnership with Skippy, Kleenex, Nature's Own, FIVE STAR, Ticonderoga, and Smucker's. Built the seasonal playbook that later powered the Thanksgiving on Us franchise.
Drove brand strategy and consumer marketing for Ibotta's flagship rewards app, growing it from an early-stage startup into a nationally recognized household name. Built the acquisition, retention, and CRM engine that scaled the platform to 50M+ users and earned coverage in Forbes, USA Today, and major national outlets.
Spearheaded the go-to-market for Ibotta's exclusive multi-year partnership with Walmart, launching a new digital offers program across Walmart.com and the Walmart app. The deal became the primary driver of Ibotta's 167% network growth and a direct catalyst for the company's IPO trajectory.
Drove GTM for Ibotta's landmark partnership with Instacart the first grocery technology company to join the IPN making Ibotta the preferred third-party coupon provider across all eligible categories on Instacart. Expanded brand reach across 1,500+ retail banners and 85,000+ stores in North America.
Led the go-to-market for Ibotta's multi-year strategic partnership with DoorDash, expanding the IPN into on-demand delivery across 115,000+ non-restaurant stores in North America opening a new distribution channel for thousands of CPG brands.
A key marketing and growth leader through Ibotta's journey to the public markets. The company priced at $88/share in April 2024 above the marketed range raising $577M and opening at $117 on the NYSE. The offering valued Ibotta at $2.7B, the largest tech IPO in Colorado history, validating the marketing engine built over years of growth.
Leading performance marketing, brand marketing, and P&L ownership for a national rewards platform with 50M+ users. Managing a $33M annual budget across acquisition, retention, creative, and CRM teams. Directed a full-funnel growth strategy that produced dramatic gains in efficiency and scale while deepening partnerships with P&G, Unilever, Nestlé, and PepsiCo.
Built the B2B marketing function from 4 to 30 team members, scaling demand generation, product marketing, enablement, events, research, and content. Created an integrated inbound engine and drove 10x growth in qualified pipeline through SEO/SEM, content, events, webinars, and partner co-marketing. Launched IPN platform positioning supporting category leadership in retail media.
First B2B marketing leader at Ibotta. Led go-to-market strategy for new 0→1 products, owned brand and acquisition budgets, and drove retail partnerships with Walmart, Instacart, DoorDash, and major CPG advertisers. Developed research and insights programs that shaped product direction and earned media.
Navigated a high-growth adtech company through acquisition by LinkedIn, contributing to sales strategy and planning during a pivotal scaling phase.
Open to Conversations
Whether you're looking for a fractional marketing leader, a strategic partner for a launch, or someone to untangle a broken pipeline I'd love to hear what you're working on.